Spark and the New Zealand Institute of Economic Research (NZIER) have unveiled a study examining how digital technologies can address productivity challenges in Aotearoa. The research projects that a 20% increase in advanced digital technology adoption could boost industry output by up to $26 billion over ten years and raise GDP by as much as 2.08% annually.
Spark CEO Jolie Hodson noted that New Zealanders generate significantly less output than many other small advanced economies despite longer working hours. She emphasised that technological advancement now offers solutions previously unavailable to address business challenges.
NZIER CEO Jason Shoebridge stressed that digital transformation is critical for growing New Zealand's productivity, highlighting the importance of business and policy decisions in capitalising on digital opportunities.
The initiative addresses three key areas: establishing digital adoption measurement frameworks, developing artificial intelligence capabilities, and strengthening research and development investment.
Spark is launching an AI for Business Mini MBA program with 150 sponsored places for New Zealand leaders and committing $15 million to an Innovation Fund supporting business and government customers over three years.
The report notes that 44% of business leaders lack sufficient knowledge about generative AI, and calls for a national digital strategy and AI framework to ensure New Zealand remains an AI creator rather than merely a consumer.
